At Virgin Mobile, our people are our greatest asset. Virgin Mobile Middle East & Africa is led by a team of telecom gurus with over 100 years of combined experience in the industry.
Chief Executive OfficerAlan is the Group Chief Executive Officer for Virgin Mobile Middle East and...
Founder & DirectorMikkel is the founder and Director of Virgin Mobile Middle East & Africa, with...
Erik Dudman Nielsen
Co-Founder and Chief Business Development OfficerErik is Virgin Mobile MEA’s co-founder and Chief Business Development Officer,...
Chief Operating OfficerAntti joined Virgin Mobile Middle East & Africa in 2008 as the CEO for Oman....
Chief Technical OfficerKim was appointed Chief Technical Officer in 2006 and leads the technology division,...
Chief Legal OfficerStephen is the Chief Legal Officer for the Virgin Mobile Middle East and Africa...
Chief Financial OfficerGabor joined the Virgin Mobile Middle East and Africa Team in 2015 and leads the...
Group People & Corporate Affairs DirectorZineb Filali is the Group People Director for Virgin Mobile Middle East and...
Chief Executive Officer – Eris TelecomTariq joined us in 2013 as CEO of Eris Telecom and has successfully established it...
Chief Executive Officer – OmanAlex joined Virgin Middle East & Asia in August 2015 as the CEO for Oman. With...
Chief Executive Officer – MalaysiaAyhan is the Chief Executive Officer for Virgin Mobile MEA’s operation in...
Chief Executive Officer – Saudi ArabiaFouad joined the Virgin Mobile team in 2015 as Chief Executive Officer for the Saudi...
Chief Executive Officer – South AfricaMichael joined Virgin Mobile Middle East & Africa in December 2009 as Head of...
Managing Director - United Arab EmiratesKarim Benkirane is Managing Director of Virgin Mobile in the UAE, where he is...
Virgin Mobile Middle East and Africa Group
Operating Market CEO's
Chief Executive Officer
Alan is the Group Chief Executive Officer for Virgin Mobile Middle East and Africa.
Alan was a Co-Founder of the original Virgin Mobile and architect of the company’s ground-breaking economic model (MVNO). In just over four years, Virgin Mobile UK delivered over $1bn in annual revenues.
Alan steered the company through a series of funding rounds and a highly successful IPO on the London Stock Exchange in 2004, culminating in a $1.6bn sale transaction in 2006, to create the ‘Virgin Media’ group in the UK, a leader in converged communications technologies.
Alan has subsequently advised on Virgin’s Latin American roll-out, and led Virgin Mobile CEE, Virgin’s expansion vehicle in Central & Eastern Europe as Group Chief Executive Officer.
He has over 20 years of experience in mobile telecoms in both MNO and MVNO, having previously worked with the network operator T-Mobile in the UK.
Alan holds an MBA with distinction from Manchester Business School and is a member of the UK’s Chartered Institute of Management Accountants.
Founder & Director
Mikkel is the founder and Director of Virgin Mobile Middle East & Africa, with close to 20 years of telecom experience. Mikkel has a proven track record in successfully building mobile operators from the initial licensing phase through to growing them into thriving and profitable businesses. Mikkel is dedicated to ensuring that Virgin Mobile Middle East & Africa further extends its position as the leading MVNO/MVNE player in the region.
Mikkel began his career in management consulting, working across a diverse range of telecom projects across Europe, Asia and Africa. He progressed rapidly through the ranks of both established and start-up telecom operators, including Ben Netherlands, Singapore Telecom and TDC. Prior to setting up Virgin Mobile Middle East & Africa, Mikkel was the Chief Commercial Officer for Nawras in Oman, leading all commercial activities from pre-launch until the company was successfully established with a 20%-plus market share just 12 months after launch.
Currently settled in Dubai, UAE, Mikkel is married with three kids. When he’s not traveling, Mikkel enjoys a spot of sailing and running.
Mikkel qualified with a Masters degree in Economics and Business Administration from Copenhagen Business School, and has completed a marketing and management programs from McGill University and INSEAD.
Erik Dudman Nielsen
Co-Founder and Chief Business Development Officer
Erik is Virgin Mobile MEA’s co-founder and Chief Business Development Officer, focussing on developing new business opportunities and nurturing the relationship with our JV partners across the region. From the formation of the company in July 2006 until early 2011, he held the position of Chief Financial Officer and was responsible for all financial activities, including local and global debt and equity fundraising.
Erik brings 19 years of extensive experience in telecom, servicing mobile customers across the globe. During his career, Erik has held many senior positions across several different countries in Europe, working with both frequency-based and MVNO-based greenfield mobile companies and traditional telecom companies offering both fixed and mobile services.
Prior to Virgin Mobile Middle East & Africa, Erik was Chief Executive Officer of Realtime, a global VAS provider, where he successfully managed a turnaround of the business and developed a strong growth strategy for the company in Europe, South America and the Middle East. Between 2000 and 2003, Erik was the Chief Financial Officer of a telco corporate venture fund, which gave him valuable insights to the world of fundraising and making agreements amongst shareholders.
Erik graduated from the University of Aarhus with a Masters degree in Economics and Business Administration in 1994.
Married and living in Dubai with 3 children, Erik is an enthusiastic amateur golfer and enjoys spending time with his family and visiting new places in the region.
Chief Operating Officer
Antti joined Virgin Mobile Middle East & Africa in 2008 as the CEO for Oman. Since 2012 Antti has worked as the group Chief Operating Officer, responsible for all of our countries (Saudi Arabia, South Africa, Malaysia, Oman and Jordan), with the Country CEOs reporting to him.
Prior to joining Virgin Mobile, Antti managed various telecom operations in Europe, started mobile services for Yahoo!, and held various marketing, strategy and venture capital roles within the European/Eurasian TeliaSonera group. Antti is a Finnish citizen holding a Masters in Finance from Helsinki School of Economics. Finland is the home to Nokia, the sauna and Santa Claus. No, Antti has not worked for Nokia.
His hobbies include photography, off-piste skiing, vibrant barbecues and a ripening PhD thesis on marketing and customer loyalty. The real driving forces behind Antti are his wife Annuska, son Alvar and twin princesses Sara and Rosa.
Chief Technical Officer
Kim was appointed Chief Technical Officer in 2006 and leads the technology division, handling strategy, architecture, tendering, deployment and operations across the region.
Kim has over 20 years of experience in the telecom and IT industry and has been responsible for the development of the technical infrastructure within mobile operators, fixed-line operators and Internet service providers.
Between 2004 and 2006, he served as the IT director of Nawras in Oman, where he established the IT organization and handled strategy, tendering and implementation of the complete IT system portfolio within six months. He also headed the implementation of mobile number portability in Oman.
Prior to this, Kim held various positions at TDC and Contactel in Northern and Eastern Europe and the Middle East, leading successful regulator and supplier negotiations, merger and acquisition implementations and developing a strong track record for program management and change management capabilities.
Kim graduated with a Masters degree in Engineering in 1986. In 1998, Kim completed an Executive MBA (EQUIS accredited) from Copenhagen Business School.
Between 1981 and 1994, Kim was a Captain and Squadron leader for the Royal Danish Air Force, where he was responsible for planning and command on the field.
Kim is married and currently lives in Dubai. When he is not working, Kim enjoys flying (as a pilot), jogging and travelling.
Chief Legal Officer
Stephen is the Chief Legal Officer for the Virgin Mobile Middle East and Africa group with responsibility for all legal and regulatory affairs in the group.
Stephen has over 15 years’ experience in the MVNO space, joining Virgin Mobile UK upon its launch as the world’s first MVNO – including three years as legal head and management team member – through its listing as a FTSE 250 company on the London Stock Exchange and eventual acquisition and integration into Virgin Media. Prior to his current role, Stephen headed up the legal and regulatory team at another international MVNO and was instrumental in launching 20 MVNOs worldwide over a six year period.
Stephen originally trained and worked for eight years at two City of London law firms as a corporate lawyer, gaining substantial listed company transactional and governance experience. He is qualified in England, Wales and in Hong Kong and has spoken at high profile legal events in Europe, Middle East and Asia.
Stephen holds a Master’s Degree from Cambridge University and an MBA (Distinction) from Bath University’s School of Management.
Married and living in Dubai with his wife and family of three boys, Stephen enjoys anything involving family time, sport, mountains or food.
Chief Financial Officer
Gabor joined the Virgin Mobile Middle East and Africa Team in 2015 and leads the Finance function across the whole group.
Gabor has over 25 years’ experience in senior positons in the global mobile telecommunications industry and has been responsible for leading top performing teams of over 300 people.
Leading the strategic and financial planning across all Virgin Mobile Middle East and Africa operating market, Gabor has responsibility for growth management, budgeting, forecasting and financial reporting.
Prior to joining Virgin Mobile Middle East and Africa, Gabor was Chief Financial Officer at Wataniya Telecom Algeria. Gabor has also held senior positions at major telecommunications companies such as, BTC Mobile EOOD, Celtel Tanzania and Vivendi Telecom Hungary.
Gabor graduated from the University of New South Wales, Australia with a Bachelor of Commerce (BComm – Accounting, Finance & Systems) and is an Australian CPA.
Gabor is married and currently lives in Dubai with his family. He is a keen linguist and currently speaks English, French and Hungarian.
Group People & Corporate Affairs Director
Zineb Filali is the Group People Director for Virgin Mobile Middle East and Africa.
Prior to moving to Dubai with her family, Zineb started her career as Production Leader in Decathlon Morocco then she joined Virgin Mobile Middle East and Africa in 2008 to lead the People team across the Group.
Zineb manages the VMMEA People Strategy and all aspects of the People life cycle, ensuring that culture and engagement, amongst other people driven initiatives, are defining Virgin Mobile as the Employer of Choice within the region.
Additionally, Zineb supervises and provides consultation to management on strategic people plans, compensation, benefits, learning and development, budget, and people relations.
Zineb holds an International Business degree from the University Hassan II in Morocco and currently is preparing her Master in Strategic Human Resources Management at the Middlesex University in Dubai.
Zineb lives in Dubai with her husband and their two boys. She loves traveling and reading. Her dream is to experience the Skydiving.
Chief Executive Officer – Eris Telecom
Tariq joined us in 2013 as CEO of Eris Telecom and has successfully established it as a standalone international voice business unit of the group. Eris provides international traffic termination services to the group’s retail operations. Eris, within short span of time, has established strategic business relations with over 75 carriers and positioned itself as a strong carrier of choice for the Middle East, Asia and Africa regions.
Tariq is a highly energetic and dynamic professional with extensive experience in Telecom products, sales and business development, with special focus on international voice (retail & wholesale) and data center services. With proven track record of business growth for the companies like Warid, Telenor and a UK based MVNO, Tariq brings a wealth of telecom knowledge and expertise which complement our international calling offerings within the countries we operate in. Tariq is well-respected in the carrier industry and enjoys excellent rapport with large telecom companies all over.
Tariq is a graduate of Electronics Engineering from Pakistan’s top engineering school, Ghulam Ishaq Khan Institute of Engineering Sciences & Technology.
Tariq enjoys living in Dubai with his wife and 3 years old daughter. His great passion for nature and outdoors took him to camp at almost all possible locations across UAE last year. He is already eyeing some new locations in Oman for next season’s camping. He plays indoor cricket when he is not working or camping.
Chief Executive Officer – Oman
Alex joined Virgin Middle East & Asia in August 2015 as the CEO for Oman.
With nearly 15 years of telecom experience across both consumer and business products and services, Alex has extensive experience managing network operator products and European telecom reseller portfolio operations and distribution. Alex’s recent focus has been on leading the due diligence process behind building new European MVNOs and internal MVNE technology to deliver profitable and operationally stable MVNO products.
As part of his previous European leadership role he was responsible and accountable for MVNO, triple play & VoIP product development and in-life management, branded commercial partnerships, carrier relations and campaign management marketing communication functions across 18 markets, multiple languages, tax regimes and currencies.
Alex holds a BA (Hons) in History (yes he knows a great deal about the European Renaissance period, which he has realised has a surprisingly limited use in telecoms) and an MBA from Henley Business School.
Alex is British and arrives in Oman with his wife Jenny (often cited as Alex’s moral compass). He is very excited about the outdoor life in Oman – camping, stand-up paddle boarding and finding the existing and maybe new surfing spots. A passionate supporter of his beloved Brighton & Hove Albion – he remains convinced and delusional that they will one day play in the Premier League.
Chief Executive Officer – Malaysia
Ayhan is the Chief Executive Officer for Virgin Mobile MEA’s operation in Malaysia, namely FRiENDi Mobile Malaysia. He’s got over 14 years of extensive management experience across Europe, Turkey and China in sectors like telecom, home appliances and banking and finance.
During his career, he has managed various reputable international MVNO companies and brands in Europe. Prior to joining Virgin Mobile Middle East & Africal, Ayhan was the General Manager at Türk Telekomünikasyon Euro (Türk Telekom Group) in Germany, where he was in charge of the sales, marketing and business development of Türk Telekom Mobile. Before that, Ayhan was Country Manager at Ortel Mobile (Telefonica / KPN / E-Plus Group) and Managing Director at AY YILDIZ (Telefonica / KPN / E-Plus Group), where he built valuable and remarkable success stories in the European telecommunications sector.
Ayhan holds a Bachelor’s degree in Industrial Engineering from Istanbul Technical University in Istanbul,Turkey.
He is married and enjoys life with his wife and child. In his free time, Ayhan likes travelling, swimming, reading and watching football.
Chief Executive Officer – Saudi Arabia
Fouad joined the Virgin Mobile team in 2015 as Chief Executive Officer for the Saudi operation. He most recently served as Managing Director of the Lycamobile Group in Australia, where he built and headed the business from 2010 to 2015 and served as Senior Vice President for the USA in 2014. He has over 15 years of executive management experience in information communication technology in Europe, Australia and USA, having managed large P&Ls and leading global teams across multiple territories and different time zones.
Fouad currently serves as a founding member of the Australian Lebanese Chamber of Commerce, and he has also holds Chartered Marketer status, a merit designation of the Royal Chartered Institute of Marketing in the UK.
Chief Executive Officer – South Africa
Michael joined Virgin Mobile Middle East & Africa in December 2009 as Head of Programme Management. Michael has since been responsible for setting up and launching the group’s MVNO’s in Jordan, Saudi Arabia and most recently in Malaysia under the FRiENDi mobile brand. He was also part of the launch of Virgin Mobile in Saudi Arabia. Michael currently holds the position of Acting Chief Executive Officer at Virgin Mobile South Africa.
With more than 18 years of global experience in the telecom industry at various operators and MVNO’s, Michael has vast experience in setting up and managing new MVNO’s, different commercial departments as well as heading strategic projects in Europe, the Middle East, South East Asia and Africa. He has a proven track record of getting results in various companies with cross-cultural organisations in such different countries as Lithuania, Denmark, South Africa, UAE, Norway, Jordan, Sweden, Saudi Arabia, Malaysia and Yemen.
Michael graduated with a diploma in Business Administration, majoring in Marketing Management from Aalborg University in Denmark.
Managing Director - United Arab Emirates
Karim Benkirane is Managing Director of Virgin Mobile in the UAE, where he is overseeing the launch of the region’s first fully digitized mobile service, and is tasked with providing consumers and his team members with an entirely new telecommunications experience. Virgin Mobile in the UAE is a wholly owned business unit of Emirates Integrated Telecommunications Company PJSC (EITC). Karim is a member of the Emirates Integrated Telecommunications Company (EITC) senior management team and reports directly to Osman Sultan the CEO.
Karim has over 17 years of telecoms experience from retail and wholesale services as well as technology providers from around the world.
Prior to his position at Virgin Mobile in the UAE, Karim was Chief Executive Officer of Virgin Mobile Saudi Arabia where he was responsible for the launch of the Virgin Mobile and FRiENDi mobile brands, targeted at young Saudis and the expatriate population. As the first Mobile Virtual Network Operator (MVNO) to launch in KSA, Karim and his team were instrumental in Virgin Mobile’s adoption of an innovative mobile-first market entry strategy and engaging digital experience, which brought the brand to life in a highly competitive and largely saturated market. This resulted in one of the lowest subscriber acquisition costs of any established mobile operator in the Kingdom.
Karim was also Chief Executive Officer at KPN France, where he was in charge of the MVNO launch, sales, marketing and business development of the company. He was also Chief Commercial Officer at Telecom Italia in France where he was responsible for sales and business development. Karim holds an Executive MBA degree from HEC Paris, and has completed programs from University of California Berkeley and from the Indian Institute of Management at Bangalore.