Virgin Mobile Middle East & Africa (VMMEA) announced today that 2.5 million customers now use its mobile telecom services

Virgin Mobile Middle East & Africa (VMMEA) announced today that 2.5 million customers now use its mobile telecom services, bolstering its position as the fastest growing MVNO in the region.

Mikkel Vinter, CEO and founder of Virgin Mobile Middle East and Africa, said, “The mobile markets of Middle East and Africa are highly connected, young, and extremely data-driven. We are proud that 2.5 million people have signed up for VMMEA’s service. It’s fantastic that millions agree we are making mobile better with digitally-driven and customer-centred offerings.”

This milestone for VMMEA’s follows a series of gains for the company and reaffirms its commitment to giving consumers control and flexibility. In 2015, less than one year after it became the first fully licensed MVNO in Saudi Arabia, VMMEA had achieved 1 million subscribers in the kingdom, with 280,000 people signing on through the digital Number Booking Service, an initiative that allowed new customers to choose their new phone number online.

“Market dynamics in this region are moving so quickly. In the Gulf region, in particular, there is an increasing focus to the customer experience both via traditional and digital channels,” Vinter said. “The swift and sustained adoption of VMMEA services signals that as a Group we are well positioned for this change.”

Within the next five years VMMEA intends to strengthen its market-leading position across the region, with an ambition to serve more than 10 million subscribers within 5 years.

About Virgin Mobile Middle East & Africa (VMMEA)

Virgin Mobile Middle East & Africa (VMMEA) is part of the Virgin family group of companies. VMMEA is responsible for all Virgin Mobile operations in the Middle East, Africa and South East Asia region, and is headquartered in Dubai, UAE.

VMMEA has been active in the region since 2006, and operates the two consumer brands of Virgin Mobile and FRiENDi Mobile. VMMEA has established a leading MVNO position in its existing markets of South Africa, Oman, Malaysia, Jordan and Saudi Arabia, plus has strong growth ambitions with more operations in the pipeline.

VMMEA bring innovative products and services to mobile telecom customers, and work to change the industry in every country. The objective of VMMEA is making mobile better for the customers, through qualified team and partners. VMMEA work closely with other Virgin companies across the world to create experiences for customers which surprise and delight them, and which can’t be matched.

The VMMEA management team is made up of senior level team members from a variety of successful regional and global telecom operators, as well as from MVNOs from across the globe. The company has a strong financial foundation supported by well-respected and global and regional shareholders, including Virgin Group, GIC, ePlanet Capital, Dolphin International, NTEC, and members of the senior management team.