Virgin Mobile UAE best in class for Digital Innovation and Customer Service at CommsMEA Awards 2017
Virgin Mobile UAE, the recently launched mobile brand operating under Emirates Integrated Telecommunications Company (EITC), was one of the big winners at the CommsMEA Awards 2017, scooping awards for Most Innovative Service and Outstanding Customer Service.
Speaking at the ceremony, which took place at Grosvenor House last night, Karim Benkirane Managing Director, of the Virgin Mobile business unit, commented: “We are so thrilled to be recognised in these two categories – categories which form the very heart of our digital value proposition and brand.”
“Since the launch of the Virgin Mobile brand in September, we have continued to push the boundaries of what is expected in the telco industry in the Middle East, constantly looking at ways we can make mobile better with digital innovation and staying true to our brands DNA by always putting customer experience and service at the forefront of everything we do. We have an amazing team of talented people in the UAE and these Awards are a testament to their dedication and all of their hard work.”
Virgin Mobile is the region’s first fully digital mobile service. Completely app based, customers can port their mobile number without visiting a store, track their data and minute usage in real time, search and choose their favourite mobile number, set up monthly spend limits and much more. The pay monthly subscription-based model means that there is no need for a contract, giving customers the flexibility to decide how they want to communicate with family and friends without being constrained by specific time bound terms and conditions.