CEO FRiENDi mobile – Amongst the top influential women in the Middle East

Salma al Maawali was one of the nine woman in Oman who made it to the Forbes Middle East’s 100 Power Business Woman in the 2020 list. A highly resilient and methodical individual, Salma, is the first-ever female CEO in Telecommunications Company in Oman.

An expert in scrutinizing complex financial and business data and sound exposure to budget development and audit procedures, Salma is a Certified Public Accountant, and has been recognized for her continuous value addition and perseverance. A people’s person, she remains the drive behind dynamic business solutions, enabling her and her team towards achievable goals.

Salma is highly skilled in dealing with people at all levels. Recognized for researching and implementing re-engineered policies and procedures bringing in noticeable commercial improvements to FRiENDi mobile in Oman. FRiENDi mobile has gained the confidence of both nationals and expatriates working in Oman and the region. As the CEO, Salma’s expertise and innovative strategies in financial planning, drives the company’s growth and contribute towards further consolidating FRiENDi mobile’s positioning over the past 5 years.