The Virgin Mobile brand launches in the UAE

Dubai, UAE, 5th September 2017:    The Virgin Mobile brand, was officially launched by Emirates Integrated Telecommunications Company (EITC) today in the UAE, bringing the first fully digital mobile service to the country. Virgin Mobile offers simple and transparent technology and provides an unmatched consumer experience through its innovative app-based service.   Earlier this year, following the announcement by Emirates Integrated Telecommunications Company (EITC) to bring the Virgin Mobile brand to the UAE, Virgin founder and global entrepreneur Sir Richard Branson visited the UAE to see the digital service in development.

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