Our brands

With a shared vision of being the champion of mobile users across the Middle East region, Virgin Mobile Middle East and Africa now serves millions of customers across five markets, and have been delighting people with world-class products and services since 2006.

With Virgin Mobile you’re more than a customer, you’re a member of something bigger. You’re part of a family, a community and a world of experiences. And together, we’re more than just a mobile company.

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FRiENDi mobile is the brand for those with a piece of their heart abroad, offering highly affordable international prepaid mobile and Internet services in Oman and Saudi Arabia.

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Founder message

Erik Dudman Nielsen
Founder & Group Chief Executive Officer

“While the Middle East and Africa region is amazingly diverse, its markets have one big thing in common. The Middle East and Africa is home to some of the most connected digital-savvy people in the world. They deserve a mobile provider that truly understands what they want and then goes the extra mile to give them that and truly make mobile better. We’ve got a world-class team in place and each and every one of us is committed to bringing this vision to life. These are exciting times and there are a lot of exciting things to look forward to in the Middle East and Africa.”

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Our markets

People all over the Middle East are using Virgin Mobile Middle East and Africa for their mobile services right now to talk, surf, share and do what they love. We’re inspired by every one of them, and by the vibrant markets in which they live.