FRiENDi GROUP took home the coveted title of ‘Best New Entrant’ at the prestigious CommsMEA awards held at Jumeirah Emirates Towers in Dubai.



The award ceremony, the premier communications event in the Middle Eastern region, was held to acknowledge individuals and operators who have taken a leadership role, invested in technology and developed services in the region’s fast growing telecoms sector. FRiENDi GROUP was recognised as ‘Best New Entrant’ for their innovative and successful launches of the company’s MVNO (Mobile Virtual Network Operator) businesses in Oman and Jordan.

Commenting on the award, Mikkel Vinter CEO, FRiENDi GROUP said; “Since its launch, FRiENDi GROUP has enjoyed a very warm welcome from the customers in both Oman and Jordan, and we are very pleased with this now being recognised by FRiENDi GROUP receiving the CommsMEA award as “Best New Entrant”.

With the launch in Oman in April 2009, FRiENDi GROUP established the first MVNO/Mobile Reseller in that country and in the Middle East region in general. Providing a pre-paid mobile experience based around empowering customers to stay connected to their family and friends locally and internationally, whether they are expatriates or nationals, the FRiENDi GROUP proposition combine exciting services and competitive prices. Winning the hearts and minds of end-users, FRiENDi GROUP launched a second MVNO service in June 2010 in Jordan.

Mikkel Vinter added, “The South Asia, Middle East and Africa region, where FRiENDi GROUP has its geographic focus, offers a great opportunity for our business model. In Europe alone there are over 300 different MVNOs, whereas there is only a handful today in this region, so we certainly expect the regional mobile industry to move towards a more segmented approach with new brands being introduced to replace the ‘one-size-fits-all” single brand approach” of the past.

FRiENDi GROUP is currently delivering on the company vision of establishing a pan-regional footprint, and is deploying its advanced MVNO/MVNE technical platform plus global operational experience to support the roll-out of several new countries to be announced in the near future. With mobile operators and telecom regulators increasingly recognizing the fresh impetus and value the wholesale business model can bring to mobile markets across the region, FRiENDi GROUP is positioned as a leader in this exciting development for the regional telecommunications industry over the coming months and years.


FRiENDi GROUP was established in 2006 and is headquartered in Dubai Internet City, UAE. FRiENDi GROUP is an award-winning innovative telecommunications group operating as a Mobile Virtual Network Operator (MVNO) and Mobile Virtual Network Enabler (MVNE) across the SAMEA region (South Asia, the Middle East and Africa)

The MVNO/MVNE model is a proven business model delivering significant benefits to mobile consumers and telecom operator partners.

The FRiENDi GROUP management team includes senior level team members from a variety of successful regional and global mobile operators as well as MVNOs. FRiENDi GROUP has a strong financial foundation and is supported by well-reputed and highly experienced global and regional shareholders.

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