Virgin Mobile’s Digital First Innovation Awarded Best Digital Experience in the Gulf

Virgin Mobile’s innovative digital mobile experience awarded Best App and Best Digital Experience Overall at Gulf Digital Experience Awards 2018

Virgin Mobile UAE, the recently launched mobile brand from Emirates Integrated Telecommunications Company (EITC), has been recognised once again for its outstanding customer experience, taking home two awards during this year’s Gulf Digital Experience Awards.

Virgin Mobile UAE celebrated awards for Best App and Best Digital Experience in the Gulf following a competitive judging session which took place Jumeirah Beach Hotel on 16 January. The Awards recognises companies and organisations that deliver exceptional digital experience across the region.

“Customers now measure their user experiences against the best – Facebook, Uber, Netflix – and therefore brands need to push the boundaries and provide a customer-centric user experience, simplifying and improving the experience to meet customer expectations. In launching Virgin Mobile UAE’s fully digital proposition we sought to reimagine the way our customers interact with their mobile provider, making every interaction as simple and intuitive as possible,” commented Karim Benkirane, Managing Director, Virgin Mobile UAE at EITC Company PJSC.

“Our App-based proposition is designed to meet these expectations and these recognitions are the result of our team’s vision executed with hardwork and passion. Winning these awards inspires us to do more and give the very best quality of customer experience,” he continued.

Using the app, Virgin Mobile UAE customers can transfer their mobile number without visiting a store, track data and minute usage in real-time, search and choose for their favourite mobile number, set up monthly spend limits and much more. The pay monthly subscription-based model means that there is no need for a contract, providing flexibility and freedom from time-bound terms and conditions.