The prestigious title of Innovation of the year is given to Virgin Mobile UAE.

Virgin Mobile’s new digital proposition was awarded Innovation of the year at the Arabian Business Technology Awards in March 2019.

As the first fully digital mobile service in the world, Virgin Mobile UAE represents a paradigm shift in the mobile industry, delivering a fully-digital service that will shape the future of mobile.

To provide outstanding digital experience, Virgin Mobile competes not just against other telcos but against true digital disruptors such as Netflix, Spotify and Uber with digital innovation at the core of the brand.

Virgin Mobile is offering a completely app-based proposition, which means at no point during the sign-up or after would the customer need to visit a store to manage his plan. The customer journey is simple; hand-pick their own mobile number, customize their mobile plan, scan their ID, and have their SIM delivered and activated within an hour. In addition, customers can use the Virgin Mobile app to change or pause their mobile plan, track their real-time usage and much more. At any time, the customer can contact our care team using the in-app chat, the website or through social media.